Surefire ways to effectively market your business online.
Social media marketing is a vital tool for any business in this present world, social media has become massively important for all businesses either large or small. Failure to have an effective social media strategy can be unfavourable for your small business.
Every small business owner wants to market their business online but most do not know how to start or the right thing to do. Social media plays an important role in bringing revenue to small businesses. However, due to a lack of knowledge, a lot of small businesses fail to utilize social channels properly. Hence, if you are ready to utilize social media to the maximum benefit of your business then this is for you.
Getting started with social media does not have to be difficult or expensive, with the simple tips and guides provided small businesses can reach new markets, create brand awareness, and drive sales.
If you are currently using social media to market your small business but you are not getting the desired result, I will steer you towards the path to success. Follow the marketing tips and strategies outlined in this guide, and you notice tremendous growth.
*Disclosure: This post contains affiliate links, which means that I get a commission if you decide to make a purchase through my links, at no extra cost to you. Read my disclaimer for more info.
Create Profiles on a Few Platforms.
Most business owners think that they have to be on every single platform this is not the case. Your target audience will most likely be on Facebook and Instagram but maybe not on Linkedin, Twitter or Pinterest.
Know your audience and focus your marketing strategy on a few rather than all. If you have a Facebook page for your business, that’s great. You are on the right track, but Facebook alone will not be enough to maximize your reach. You need to establish your presence on a few platforms.
Before creating a profile on all platforms, it is important to understand your target market. For most businesses, starting with Facebook is a safe bet, with nearly 1.5 billion active users, you can assume your target audience is present there.
After creating a Facebook page, you need to determine which other platforms are suitable for your brand and marketing strategy. I highly recommend creating an Instagram account.
Determine the Social Media Marketing Goals for Your Business.
Unless you have a clear goal in mind you won’t be able to drive success for your business on social media. Your social media goals should not be limited to getting followers and likes (vanity metrics) on your pages, you should focus more on factors like leads, sales, conversions, and web referrals. Because anything else you need to identify your marketing goals. The top goals for small businesses are lead generation, brand awareness, and customer engagement are all good but they shouldn’t be your only goals for using social media. You can use social media to provide better customer services or directly drive sales. Whatever reasons you have, ensure they are clearly defined.
Once you have a purpose for your social media campaigns, it will be much easier for you to come up with content to post.
Stay Active on Social Media.
To stay active on your accounts you don’t have to post every day, you just need to be consistent even if that’s only 4 times a week. However, try to post on your stories every day your audience needs a constant reminder that you are still in business. Each time you post new content, you remind your followers that your brand exists. When they need whatever you have to offer, you will be the first thing on their mind.
One of the reasons small businesses do not post daily is because they do not know what to post. If you fall into this category refer back to your marketing goals. You can publish the post from your other platforms, for example, if you have a YouTube channel and you have an instructional guide or tutorial on how to use a product, you can post a snippet of the same video on your other social media pages. If you have a website share new content from your website, post links to your most recent post.
In addition to posting content daily, it is also important to respond to customers, either in your messages or comments.
Give Consumers Reasons to Follow You.
To have a successful social media marketing strategy for your business, you must have lots of followers. Otherwise, no one will see your contents.
Once you can grow your followers, it will be easier to convert your followers to customers. Getting more followers will ultimately increase your chances of driving more sales.
Here are some of the top reasons people will follow you on social media:
- They want to know more about your product or services.
- Your content is interesting and entertaining.
- You offer exclusive promotions
- You offered an incentive
So make sure your content is worth following. Run a contest, promote flash sales and discounts. Just don’t post too many promotions as people see it as spamming.
Focus on Quality over Quantity.
The sheer number of social media marketing can be overwhelming but you don’t need to use it all. It is more important to create quality content on a couple of key channels than it is to have a presence on every single network.
Overall ensure that your posts offer value. If all you do is pitch and sell, there is very little motivation for people to follow you. Remember, social media marketing is all about building relationships. Be human, be honest, and post great content.
Track and Refine Your Performance.
As you implement your social media strategy, it is very important to keep track of what works and doesn’t. You can then modify your efforts and improve your results. Brandwatch and Hootsuite insights are analytics tools that give will you a great picture of your social media efforts.
Once you have an idea of how your strategy is working, then you can look for ways to improve.
How we can help your Small Business.
As a social media agency, we can help you grow your business online through social media marketing. We’ve helped several small businesses grow their business in the past through social media marketing. We can take all the stress away and help you market your business online and you won’t have to lift a finger. Click HERE for more details.
No matter how small your business is social media can help you connect better with your audience, reach new potential customers, and increase awareness of your brand. If the possibilities seem overwhelming, start small.
Remember you don’t have to do it all. Take a focused approach. Start with one or two key networks and build your social media marketing efforts over time.